About Tyoga
Tyoga was founded in 2002 by Ty Hunter, in an effort to create a line of fitness apparel to inspire individual style, personal strength, inner beauty... and more importantly, to empower woman across the U.S. to appreciate and be kind to their bodies.
Emphasizing comfort and beauty through the use of specially designed fabrics that are cut to flatter, fit, and support the body, Tyoga has been shipping to spas, resorts, and specialty stores across the country for more than 7 years.
Tyoga styles are truly timeless, and move easily through the whole day - from a yoga or pilates class, to shopping, or even to wear on an airplane - anywhere you want to feel comfortable and stylish at the same time.
Known for strikingly beautiful colors and prints each season, the core of each collection has flattering cami's, powerful cut-out tanks, sexy skinny-cut pants, and wearable knee-capris.
Power of Pink
Tyoga donates a percentage of each item sold to the American Cancer Society.
Every October - which is National Breast Cancer Awareness Month - Tyoga designs an exclusive pink garment and donates 100% of the wholesale sales to various breast cancer organizations across the Country. Ty involves all of her production vendors in this quest - from the fabric mills, to the factories, and even the retailers – It’s Ty’s way of getting the message out!
About Ty Hunter
Ty Hunter is the founder of the company, and the lead designer for Tyoga.
Nine years ago, Ty was diagnosed with aggressive breast cancer. At the time she held the massive title of Director of Design and Merchandising for a large company in San Francisco, California.
After two long years of chemo, radiation, and multiple surgeries, Ty admits that there were times when she wanted to give up. As Ty says, "It was in one of those darkest moments that I realized that I had to be like a Warrior. I had to find the courage and strength to fight this tough battle, just like a Warrior heading into battle". During one of the major reconstructive surgeries, she was cut from hipbone to hipbone, and muscle and tissue from her lower body were used to build a new breast. Afterwards she was left unable to raise her left arm, or to sit up straight because of the amount of tissue and muscle removed from the abdominal wall.
While in recovery, she began to practice yoga in an effort to heal her mind, body, and heart, and to regain her flexibility and mobility.
During this time Ty gained a sense of how amazing and precious her body really was. "I went through so much hell and I realized that my body actually saved me. I wanted to treat it more preciously. My body was now my temple and I wanted to cover it in soft, supportive fabrics and exercise in a way that was less aggressive and pounding".
Looking for clothing for her new adventure in yoga, she noticed a huge void in the market. Finding something beautiful and functional was almost impossible, and she really didn't like the clothes she saw other people wearing in classes. The items she found in stores was either too masculine and workout-inspired, or too young and trendy, and just didn't fit right.
As a clothing designer for more than 20 years, Ty immediately began creating a new line of clothing to fill that void in the market - yoga clothing that could easily take the wearer past the yoga mat, and out into everyday life.
She started experimenting by wearing things to class that she wanted to wear. Creating pieces that were about true comfort and support, while being beautiful and feminine at the same time. Soon people in class were asking for it. "Tyoga is very sophisticated and hugs your body in a nice way - it doesn't grab or pinch. I pride myself on the way Tyoga fits every body type, every shape and size. It's not just for yoga hard-bodies", says Ty.
Since the very inception of Tyoga, Ty has done everything she can to give back. She donates a percentage of each item sold to various Breast Cancer funds in the U.S., and every October she designs an exclusive pink garment and donates 100% of the wholesale sales. Ty volunteers at the local hospital, and is a patient advocate for other women facing this same crisis. She works seven days a week to expand the brand and is constantly shopping and researching new technology and techniques for fabrics. She is currently investigating the use of alternatives to chemical dyes, and men's yoga wear is just out on the horizon.